Born from the idea that flavor should be anything but boring, Chillitas brings a bold new personality to the beverage aisle. Inspired by the sweet, salty, and spicy flavors we love, the brand is colorful, playful, and impossible to ignore.
As Art Director, I helped bring Chillitas to life from the ground up, leading the creative direction across brand identity, packaging, and launch assets. The goal was to build a brand with its own unmistakable personality, while creating a cohesive visual world that could grow with it.
A Brand With a Kick
Chillitas was built to stand out. Bold typography, vibrant colors, playful graphics, and flavor-inspired details come together to create a visual identity that’s just as loud and exciting as the product itself.
Every element was designed to capture the brand’s fun-loving personality while creating a flexible visual system that could work across packaging, campaigns, and beyond.
What We Delivered
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies
