BeatBox partnered with Shaquille O’Neal for the launch of a new lemonade platform. Anchored by his custom flavor, Blueberry Lemonade, expanding into a full lineup including Watermelon Lemonade and Lemon Squeeze—establishing lemonade as a bold new pillar within the portfolio.
I co-led creative direction for the launch, merging Shaq’s larger-than-life presence with BeatBox’s high-energy DNA to create a vibrant, disruptive visual system designed to stand out on shelf and scale seamlessly across campaign, retail, and digital.
