BeatBox partnered with Insomniac to create Cosmic Grape, an exclusive flavor designed for the festival experience. Blending BeatBox’s bold personality with Insomniac’s vibrant, immersive world, the collaboration introduced custom packaging and a playful new character, debuting at EDC Orlando.
I brought the collaboration to life through a distinct visual identity that merged both brands into one cohesive design. From psychedelic illustrations and custom packaging to festival-exclusive merchandise, the creative extended beyond the box into a collection of apparel and accessories built for the festival crowd.