BeatBox partnered with Insomniac to create Cosmic Grape, an exclusive flavor designed for the festival experience. Blending BeatBox’s bold personality with Insomniac’s vibrant, immersive world, the collaboration introduced custom packaging and a playful new character, debuting at EDC Orlando.
I brought the collaboration to life through a distinct visual identity that merged both brands into one cohesive design. From psychedelic illustrations and custom packaging to festival-exclusive merchandise, the creative extended beyond the box into a collection of apparel and accessories built for the festival crowd.
A Character of Its Own
A custom character and illustration system brought the collaboration to life, combining BeatBox’s playful personality with Insomniac’s psychedelic festival culture. Designed to extend beyond the packaging, the character became a recognizable element across merchandise and brand experiences.
BEYOND THE BOX
To celebrate the launch of Cosmic Grape, we created an exclusive merchandise collection that debuted alongside the new flavor at EDC Orlando. From apparel to festival accessories, each piece brought the collaboration's psychedelic energy to life beyond the packaging.
